Michelob ULTRA x So Yummy
Custom Content
O&O Sites
Performance Marketing
Shoppable Content
55M+
Impressions
27M+
Video Views
14K+
Clicks
305K+
Engagement
36K+
Saves
18K+
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Driving Awareness for Michelob ULTRA with Athlete-Inspired Recipes and Beer Pairings
The Goal
Michelob ULTRA aimed to raise awareness of its athlete partnerships and drive brand consideration during key mealtime moments.
The Partnership
Through a sports-themed video series, So Yummy showcased signature dishes inspired by Serena Williams, Jimmy Butler, Molly Seidel, and Brooks Koepka. Each video paired light, healthy recipes with Michelob ULTRA’s beer and seltzers, reaching over 63 million followers on So Yummy’s platforms.
Content Theme
Grillin Up Gold
1,205
Running is an endurance sport that requires real fuel. With Mic ULTRA, we’ll prove that being satisfied and energized doesn't have to mean skimping on flavor. Lighter & brighter than your usual grilled favorites, this collection of recipes will have you at the head of any marathon!
Make It Like Molly Peanut Noodles | Corn Ribs | Purple Cabbage Wedge | ULTRA infused bratwurst | Beer Nuts
Jimmy’s Fan Favorite Bites for Finals!
1,205
We’re gearing up for NBA Playoffs with an all-inclusive menu for the ultimate watch party. Paired with a cold Mic ULTRA, we’ll move from tip off to final buzzer, with everything from apps to dessert. Ensuring a slam dunk experience, these bites and beverages are the perfect team of little effort and big flavor!
Jimmy Butler Inspired Shrimp | Tostada Bites |Jimmy Butler Inspired Personal | Guacamole Cups | Veggie Forward Tacos | Champion Sweet Potato Blossoms | Beer Cake Truffles
Custom Photography
1,205
A total of 10-12 stunning custom images with full usage rights.
Boosted Content
Raise awareness of athlete partnerships and drive brand consideration during key mealtime moments.
Organic
4 Videos
Custom Photography
A total of 10-12 stunning custom images with full usage rights.
Organic
Branded Videos Q1 – Q3 2022 With 2.6K+ branded beverage videos published on Facebook from Q1 – Q3 in 2022, the SoYummy x ULTRA videos were the top 4 most viewed pieces of content.
Custom Photography
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