Bob Evans – Rise, Shine, and Dine

The "Rise, Shine & Dine" campaign aimed to boost Bob Evans Farms' sales and brand visibility through a strategic, phased approach. The first goal was to raise awareness by sharing a 3-4 minute organic video across social media, highlighting meal ideas using Bob Evans products. The second goal focused on driving consideration through targeted, shoppable videos that made it easy for consumers to purchase the featured products. The final goal was to achieve measurable sales lift, assessed through a Pathformance Study by a third-party partner. This integrated strategy was designed to enhance brand presence, increase consumer engagement, and drive significant sales growth across all retail channels.

Bob Evans Farms is a leading producer and distributor in the packaged foods industry, known for its quick-to-table, farm-inspired meals. Specializing in refrigerated dinner sides, breakfast items, and convenient meal solutions, the company prioritizes quality and homestyle flavors. With a focus on high-quality ingredients and a deep connection to its farm origins, Bob Evans has built a strong reputation as a trusted name in comfort foods.
In a competitive and rapidly evolving market, Bob Evans faces competition from major brands like Jimmy Dean and Tyson Foods in the refrigerated and frozen food sectors. The packaged foods industry is driven by consumer demand for convenience, healthier ingredients, and innovative offerings, areas where Bob Evans excels through continuous product development and a commitment to quality. This adaptability has helped the company maintain a strong market presence, positioning it as a leading player in the industry.