• Home
  • Our Solutions
    • Performance Marketing
    • Custom Content
    • Shoppable Content
    • Affiliate Marketing
    • O&O Sites
    • Retail Products
    • TV Networks
    Delivering unparalleled ROAS and scale with our in-house production, media purchasing efficiencies and real time reporting.
  • Our Work
  • About Us
  • Careers
  • Blog
Let’s Talk!
Let's Talk
  • Home
  • Our Solutions
    • Performance Marketing
    • Custom Content
    • Shoppable Content
    • Affiliate Marketing
    • O&O Sites
    • Retail Products
    • TV Networks
    Delivering unparalleled ROAS and scale with our in-house production, media purchasing efficiencies and real time reporting.
  • Our Work
  • About Us
  • Careers
  • Blog
Let’s Talk!
Let's Talk

Our Blog

All Blog Case Studies Awareness Launch Awareness New Product Performance Marketing Shoppable Content
July 17, 2024

4 Ways to Optimize Your Content for Voice Search

Blog
July 17, 2024

Effective Marketing Campaign Techniques For the CPG Industry

Blog
June 26, 2024

Are We Headed for a Cookieless Internet?

Blog
June 26, 2024

Conversion Optimization Techniques for E-Commerce Brands

Blog
June 18, 2024

Cultivating Brand Loyalty With Content Marketing

Blog
May 21, 2024

5 Ways to Repurpose Your Blog Content For Social Media

Blog
May 21, 2024

Using AI Chatbots for Customer Support on Social Media

Blog
May 21, 2024

Digital Content Strategy Best Practices for the Modern Marketer

Blog
April 15, 2024

5 Reasons to Use AI for Instagram Marketing + 1 Reason Not To

Blog
April 15, 2024

What is Social Retail? Unpacking a New Way to Shop

Blog
April 15, 2024

7 Tips for Building Your Brand on Facebook

Blog
March 25, 2024

Will Augmented Reality Become an E-Commerce Tool?

Blog
March 25, 2024

What are the Different Types of Communication Media?

Blog
March 25, 2024

How to Boost Brand Awareness on Social Media

Blog
March 25, 2024

What are Media Channels and How Do You Use Them?

Blog
March 19, 2024

4 Benefits of Social Commerce for CPG Brands

Blog
March 19, 2024

5 Ways CPG Brands Get a Boost from Social Media Marketing

Blog
February 21, 2024

11 Best Practices to Improve Earned Media Outcomes

Blog
February 21, 2024

How AI Tools Can Elevate Your Facebook Ad Copy

Blog
January 31, 2024

How to Build a Digital Content Strategy from Scratch

Blog
December 12, 2023

The Magic of Video Storytelling in Digital Marketing

Blog
December 11, 2023

The TikTok Metrics You Need to Understand to Improve ROI

Blog
December 11, 2023

The Power of Memes in a Social Media Marketing Strategy

Blog
December 11, 2023

Exploring Organic Marketing Opportunities on TikTok

Blog
October 27, 2023

From Culinary Inspiration to Purchase with Shoppable Recipes

Blog
October 27, 2023

Direct-to-Consumer Marketing Strategies in the CPG Industry

Blog
October 11, 2023

Navigating the Landscape of Integrated Content Marketing

Blog
October 11, 2023

Using Omnichannel Marketing to Guide the Customer Journey

Blog
October 11, 2023

Should You Use YouTube as a Social Media Marketing Platform?

Blog
October 11, 2023

The Complete Guide to Technical Pinterest Ads Specs

Blog
October 11, 2023

How Contextual Targeting Leads to Remarkable Ad Conversions

Blog
September 18, 2023

An In-Depth Look at CPG Marketing Strategies

Blog
August 11, 2023

Navigating the Marketplace with a Shopper Marketing Agency

Blog
August 11, 2023

Celebrating the Flavor and Creativity of Food Instagram

Blog
August 11, 2023

Harnessing the Power of Promoted Pins on Pinterest

Blog
July 20, 2023

Digital Advertising for Consumer Packaged Goods Brands

Blog
July 10, 2023

The Power and Benefits of Contextual Commerce

Blog
July 10, 2023

Unleashing the Power of Shopper Marketing for CPG Brands

Blog
June 13, 2023

Mastering a Seamless Omnichannel Marketing Campaign

Blog
June 13, 2023

Innovating Influencer Marketing with TikTok’s Branded Mission

Blog
June 13, 2023

Expanding Grocery E-commerce with Effective Marketing

Blog
May 11, 2023

How to Optimize the E-commerce Customer Journey

Blog
May 11, 2023

A Guide to Brand Marketing for CPG Brands

Blog
May 3, 2023

Branded Content Glossary: 13 Essential Terms to Learn

Blog
May 3, 2023

Omnichannel Marketing: 13 Terms for a Better Understanding

Blog
April 27, 2023

Why Custom Branded Content is Such a Powerful Marketing Tool

Blog
April 11, 2023

13 Terms to Better Your Understanding of Social Commerce

Blog
April 11, 2023

13 Performance Marketing Terms You Should Know

Blog
April 7, 2023

Connecting with Today’s Social Consumer via Social Media

Blog
March 30, 2023

Social Commerce: Simplifying the Customer Journey

Blog
March 7, 2023

Creating Instagram Branded Content Ads with Influencers

Blog
March 7, 2023

Digital Marketing Strategies Need Offline Marketing Channels

Blog
March 2, 2023

Why a Performance Marketing Strategy May Be Right for You

Blog
February 8, 2023

Are You Reaching the Right Social Media Audience? 

Blog
January 30, 2023

Why Conversion Goals Are Essential for Performance Tracking

Blog
January 25, 2023

Adapting to Social Media as the New Ecommerce Search Engine

Blog
January 3, 2023

What Is Multichannel Marketing vs. Omnichannel Marketing?

Blog
January 3, 2023

What Type of Content Helps You Build Your Audience?

Blog
November 23, 2022

6 Examples of Social Commerce Platforms for Your eCommerce Site

Blog
November 2, 2022

Successful Marketing for the Omnichannel Customer Journey

Blog
November 2, 2022

Social Shopping Platforms: The Future of Ecommerce

Blog
October 26, 2022

A Digital Marketing Strategy for Your Target Audience

Blog
October 7, 2022

Find the Hottest Hashtags on TikTok to Grow Your Following

Blog
September 29, 2022

Adding Alt Text on Instagram into Your Strategy: The Why and How

Blog
client researching Instagram algorithm on laptop
September 16, 2022

Timeless Tips for Beating the Instagram Algorithm

Blog
August 26, 2022

Using TikTok for Business As Part Of Your Social Media Marketing

Blog
August 26, 2022

What Branded Content Marketing Is And How It Works

Blog
August 19, 2022

Geotargeting for Mobile Ads: Meeting the Right Audience

Blog
girl sitting at desk on laptop working on social media TikTok campaign
August 12, 2022

Elevating Your Ad Campaigns with the TikTok Ads Library

Blog
two people sit in office to create Advertising with Geotargeting Facebook Ads
August 2, 2022

How to Tailor Advertising with Geotargeting Facebook Ads

Blog
July 27, 2022

Reaching Beyond Your Target Audience with TikTok Promote

Blog
July 20, 2022

Adding Customer Journey Mapping to Your Marketing Strategy

Blog
July 14, 2022

The Best Ways to Use TikTok to Promote Your Business

Blog
July 6, 2022

Using Instagram Shoppable Tags to Engage Your Audience

Blog
June 27, 2022

Integrating Shoppable Videos Into Your Ecommerce Strategy

Blog
June 20, 2022

How Digital Out Of Home Advertising Benefits Your Business

Blog
June 14, 2022

What Is a Growth Marketing Strategy and How Can You Implement It?

Blog
two people shaking hands
June 10, 2022

How to Build an Effective Customer Acquisition Strategy: With Examples!

Blog
June 6, 2022

What’s the Difference Between Paid, Owned, and Earned Media?

Blog
May 26, 2022

4 Examples of Earned Social Media Tactics to Apply Today

Blog
May 25, 2022

What Is Influencer Marketing and Why Is It Important?

Blog
May 24, 2022

Performance Marketing Basics: Everything You Need to Know

Blog
May 19, 2022

What is Social Commerce and Shoppable Content?

Blog
How The TikTok Algorithm Works In 2022
April 26, 2022

How the TikTok Algorithm Works and How to Leverage It

Blog
April 14, 2022

How Are Rich Media Ads Different from Other Ad Formats?

Blog
Marketing Director explains social media instagram advertising
March 22, 2022

A Quick Guide to Using Instagram Ads and Other Features

Blog
A marketing director reviews the performance data of a recent ad campaign. ROAS is trending upward over the last quarter.
March 17, 2022

How to Calculate and Use Return on Ad Spend (ROAS)

Blog
February 1, 2022

Why Performance Marketing Works for Direct-to-Consumer Brands

Blog
December 20, 2021

Leveraging Customer Touchpoints to Improve Customer Experience

Blog
December 14, 2021

Boosting Your Email Engagement for Lasting Results

Blog
December 9, 2021

Developing a Winning Digital Content Strategy

Blog
October 28, 2021

10 Tips From an Internal Recruiter

Blog
October 28, 2021

Social Media Tips to Crush Black Friday eCommerce & Cyber Monday

Blog
October 28, 2021

What is Digital Advertising? Types of Online Marketing

Blog
October 28, 2021

Pros & Cons of a TikTok Creator Account vs. Business Account

Blog
October 28, 2021

Tone of Voice and Your Brand Identity on Social Media

Blog
October 28, 2021

Performance Marketing: A Quick Optimization Overview

Blog
October 28, 2021

6 TED Talks / Podcasts to Help You with Social Media

Blog
October 28, 2021

Anticipating & Targeting Social Media Marketing Trends

Blog
October 28, 2021

20 Resources That’ll Make You Better at Digital Marketing

Blog
October 28, 2021

Boost Brand Awareness and Engagement with Branded Hashtags

Blog
October 28, 2021

10 Things Your Competitors Can Teach You About Social Media

Blog
October 28, 2021

Expert Tips for Using Emoji Marketing in Social Media

Blog
October 28, 2021

Instagram Reels vs. TikTok: Social Media Tips for Marketers

Blog
Let’s Talk!

Not just results,
Award Winning results

Winner of

Performance Media & Marketing

MediaPost Awards
Winner of

Best Digital Product Innovation

Digiday Media Awards
Winner of

Best Multi-Channel Content Distribution Strategy

Digiday Content Marketing Awards
Winner of

Best Direct Response Campaign

Digiday Content Marketing Awards
Winner of

Best Advertising Partner for Brands

Digiday Content Marketing Awards
Winner of

Most Engaged Community

Digiday Media Awards
Winner of

Best Use of Shoppable Content

Digiday Content Marketing Awards
Winner of

Viral Marketing Campaign

MARCOM Awards
Learn More
  • Our Solutions
  • Our Work
  • About Us
  • Careers
  • Blog
  • Contact
Legal
  • Privacy Policy
© 2025 First Media. All Rights Reserved.